Hearst publishing sponsors this annual event which pairs designers with interiors. This year the gala opened to showcase three apartments at a newly refurbished residential building at 250 West Street in Tribeca. Hearst’ three premiere magazines collaborated with three acclaimed designers for each project: Elle Decor with Matthew Patrick Smyth, House Beautiful with David Rockwell/Rockwell Group and Veranda with Anthony Todd. Each apartment reflects the magazine’s unique aesthetic and point of view. And, to top off the project with even more creativity, the residences are being used as the setting for Short Films made in a Hearst partnership with 48 Hour Film Project.
Rockwell used jewel tone colors against furniture taken from a collection of inherited Dutch and Flemish family heirlooms, an unusual over sized, light fixture in the bedroom, and an interesting textured back splash tile in the kitchen set against Poggenpohl cabinetry.
Anthony Todd is known for creating sophisticated interiors, and in this expansive space he is imaginative, and cutting edge while he visualized an artistic couple who curates
their home through their love of travel and art.
Unique, large scale interesting art work; paintings by
arisian artist Thomas Fougeirol.
photograph courtesy Veranda magazine
The Heart Designer Visions will host a variety of events until February 26at the space, as well as an online auction through Charity Buzz, with proceeds benefit the Mayor’s Fund to Advance New York City in support of Hurricane Sandy relief efforts. To bid on Designer Visions-inspired items and experiences, please visit www.charitybuzz.com/DesignerVisions. For the first time the public will be able to purchase furniture, lighting and home accessories found in or inspired by the apartments through online marketplace Dering Hall, whose exclusive storefront at: http://www.deringhall.com/designer-visions-2012. In addition, a virtual tour and behind-the-scenes video is being made, as well as feature interviews with the editors and designers, sponsor information, and resources available online at elledecor.com, housebeautiful.com and veranda.com.